Cerveza Poker

The Challenge

Set the brand creative platform for the next five years.

Creative Brand Strategy Summary

After deep market research, we found that the answer/idea - was closer than we imagined, right to the brand’s origin.

”Where there are cervezas, there are friends”. -Poker's first-ever tagline.

So we decided to evolve and double down on that insight. Poker was a notable member of every group of friends; its role was getting them together, uniting them and celebrating each of their personalities - because, you know - every friend plays its role in the group: the awkward one, the funny one, Mrs drama, sweet tooth, the perfectionist, the gigolo, etc.

That narrative structure allowed the brand to create strong associations with its diverse and massive audience; everyone felt identified in some shape or form with the brand’s stories. Still, the best of it was that those friendship moments became an endless source of inspiration in every brainstorming session up to date.

• Best-selling and most popular beer in Colombia.

• TV ad named as the best performing of the year.

• Brand of the decade in Colombia.

• Several International awards since our first campaign launch.

• The brand creative platform it’s been active for over ten years.

My Role

Creative Copywriter