BlueOcean Consulting

Strategic Marketing & Management Consulting

The Challenge

Establish a durable communication structure that turns the complexity of the company services into simple yet catchy ideas that reflect the value delivered.

Creative Approach

Who said that B2B couldn't be fun? By taking advantage of the audience's insights, pains, gains analysis, and a clear value proposition, we found the right tone of voice to make them look, feel and take action.

The creative strategy was fueled by a common thread across the ideal customer profiles analysis that indicated the audience's tireless pursuit of success. However, the term "success" isn't easy to represent visually, as it could mean different things depending on each individual & business goals. What we certainly knew is that BlueOcean could help them to achieve it. So the concept was based on a simple insight "whatever success looks like for you, let's go for it!" summarised in a punchy tagline: Let's unleash your business potential.

My Role

Creative Strategist Lead + Idea & Execution