Juan Coko Velez
An exotic blend of left and right brain, with a strong accent. Kind of a rum ~
Strategic, conceptual and entrepreneurial mindset tested and sharpened by working across multiple industries in B2C, B2B, product, services, social impact and digital for small and large organisations in Colombia, New Zealand and globally for the last 16 years.
My work for brands is about making simple what feels complex and turning what seems plain into something powerfully attractive.
Methodology
The method I use to develop strategic and creative brand work combines innovation models with human-centred strategic frameworks that help distil meaningful insights, leading to fresh, long-lasting ideas.
Projects
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From colleagues
“An absolutely outstanding creative mind. Coko has an uncanny ability to produce out-of-the-box solutions that get all stakeholders not just onboard, but excited about the future of the project.”
— Finn Brightwell
UX & Software Developer at Native Software Ltd.
“Mix bold creativity, a strategic brain and 2 cups of salsa with Colombian spice mix, then bake at 180 for... actually, if you find the recipe for baking another Coko, please let me know.”
— Dale Koerner
Strategic Marketing Manager at BlueOcean Consulting
“Coko has an exceptional capacity to find holistic solutions to approach any brand/business project. His extraordinary ability to pitch ideas is simply astonishing.“
— Andres Lopez
Senior Art Director at VLMY&R Singapore